Above and beyond the 3rd party data sets available via Swift Plan, Salmat have the ability to profile your existing customer database, providing greater insight into the types of people that have previously been attracted to your products and services.
Using a range of pre-existing profiling tools including MarketFind, GeoTribes or Helix Personas, Salmat can review the residential address, spending patterns and frequency of your customers, to further assist with segmenting your customers, tailoring your communications with the goal of increasing customer engagement, and increasing your marketing ROI (return on investment).
For more information on how Salmat can provide deep insights into your existing customer data, please contact your friendly local Salmat representative.
Brilliantly simple segmentation
by Roy Morgan Research
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